Asus is exiting Rs 10,000 price segment in Indian smartphone market

NEW DELHI: Asustek Computers, the Taiwanese company that sells handsets under the Asus brand, is changing its strategy for the highly competitive smartphone market in India by narrowing its focus on Rs 10,000- Rs 30,000 price category, and exiting the sub Rs 10,000 space to better compete with aggressive Chinese companies like Xiaomi, Oppoand Vivo, a senior executive said.